Limbaugh and his fans think this is a very logical situation and that if 'Liberal' views and show hosts were of any interest to many people then they too would have highly rated shows. This thinking is based on the idea that unfettered free market capitalism inevitably leads to good and fair social outcomes. But I personally have experienced the flaw in this logic. I have contacted local several Fox radio affiliates and asked what level of sponsorship I would need to garner to earn a spot on their airwaves so as to air a Liberal-perspective radio show and their answer was 'We don't want that type of programming at any price.'
The fact is, that even if you offer corporate owners of Conservative broadcast networks Liberal programming ideas which indeed will earn them higher profits they will turn down that opportunity based on the idea that the Liberal programming will try to influence the listening audience to vote to RAISE THEIR TAXES.